Purmamarca · Jujuy

Things to do in Purmamarca

A village in Jujuy, northwestern Argentina, at the foot of the Hill of Seven Colors. Discover its landscapes and the Andean culture of the Quebrada de Humahuaca valley.

Traditions and landscapes

A village that invites you to slow down

The Quebrada de Humahuaca is a mountain valley where historic villages, colorful landscapes and Andean traditions come together. Here, adobe houses and the craft market invite you to explore on foot, at your own pace.

Combine walks among red hills with excursions to Salinas Grandes, Tilcara or Humahuaca. Each outing reveals high-altitude landscapes, local stories and regional flavors.

Places to discover

Places not to miss

Walking trails, a lively square and historic buildings: choose where to start exploring.

Scenic walk

Paseo de los Colorados

A circuit among hills and red rock formations, ideal for walking, taking photos and getting a closer look at the landscape.

Village centre

Plaza 9 de Julio

A meeting place among traditional houses and craft stalls. Browse the market and get a glimpse of everyday local life.

History and tradition

Iglesia Santa Rosa de Lima

A historic adobe church beside the main square. Its simple architecture preserves local heritage and traditions.

The village's heritage

Historic Algarrobo Tree

Beside the Santa Rosa de Lima church, this historic tree is a stop on a walk through the old center.

Places to explore

Explore the region

From here, head toward the Salinas Grandes salt flats via the Cuesta de Lipán mountain road, or visit other villages in the valley, such as Tilcara and Humahuaca. Plan these excursions around your time and transportation.

Scenic road

Cuesta de Lipán

The mountain stretch of National Route 52 toward Salinas Grandes. Its bends and viewpoints reveal how the landscape changes as you climb.

Ancestral history

Pucará de Tilcara

An archaeological site in Tilcara, another village in the Quebrada de Humahuaca valley. Its stone buildings offer insight into the communities that lived in the region before the arrival of the Spanish.

Traditions of the Quebrada

Humahuaca

A town in Jujuy that gives the Quebrada de Humahuaca valley its name. Its traditional streets, square and Monument to the Heroes of Independence are part of a journey through the history of northern Argentina.

Colourful mountains

Serranía de Hornocal

A range of colorful mountains near Humahuaca, known as the Hill of Fourteen Colors. Visit its high-altitude viewpoint on an excursion; it is a different destination from Purmamarca’s Hill of Seven Colors.

Experiences to enjoy

Experiences to enjoy at your own pace

Crafts, regional flavors and everyday moments: other ways to discover local culture between excursions.

Explore the craft market

Around the central square, stalls offer textiles, ceramics and crafts. Browse the region’s colors and materials and choose a souvenir of your trip.

Taste regional flavours

Try corn-based humitas and tamales, empanadas and locro, a traditional stew. Food is another way to discover local culture.

Watch sunrise over the hills

The first light changes the mountains’ hues. A special time to admire the landscape or head out to photograph it.

Take an unhurried walk

Walk among adobe houses and quiet corners, with hills appearing between buildings. A simple way to experience the place beyond its famous photographs.

Enjoy the night sky

Warm lights, mountain silhouettes and, weather permitting, a sky to enjoy at your leisure.

Photograph every corner

The craft market, adobe houses and mountains offer different perspectives. Capture the everyday details that make each outing special, too.

As the sun sets

Under the stars

As night falls, illuminated streets, adobe houses and mountain silhouettes invite you to end the day peacefully.

Your next experience awaits

Your mountain retreat

Head out to discover nearby landscapes, then return to Marqués de Tojo to unwind with our team’s warm hospitality.